by Brent Courtney | Sep 18, 2026
Life at full power. Genesis was entering a significant new chapter, bringing Genesis, Frank Energy and Ecotricity together under one brand with a shared ambition: to help Kiwi homes and businesses get more from their energy, and more from life. Partnering alongside...
by Brent Courtney | Jul 16, 2026
Reintroducing a Rotorua icon with a new sense of romance. After an extended period out of operation, the Lakeland Queen was preparing to return to Lake Rotorua under new ownership. The paddle steamer already had strong local recognition, but the brand needed more than...
by Brent Courtney | Apr 21, 2026
Purity, potency, pleasure. 1839 is built on origin, not invention. In March 1839, Mary Ann Bumby introduced the first honeybees to New Zealand. A small act that reshaped an ecosystem. The brand takes its name from that moment, grounding everything in a story of...
by Brent Courtney | Apr 21, 2026
Celebrating 30 years of loving tennis. The Opportunity For 30 years, the ASB Classic has been more than a tournament. It is a defining moment of the New Zealand summer. Long evenings, full stands, a drink in hand, the rhythm of play under lights. ASB’s role is not...
by Brent Courtney | Sep 5, 2025
Bringing back the cowboy. Lone Star restaurants undertook a full repositioning of their brand and marketing efforts, with the goal of reconnecting with their heritage while modernising the customer experience. At the heart of the work was a guiding idea: ‘own the...
by Brent Courtney | Sep 4, 2025
A brand keeping up with change. Knowledge changes. Perspectives change. Tastes change. Regulations change. The construction and timber industry is one of constant evolution. Every year, building codes are rewritten, customer expectations shift, and new technologies...
