Town branding to change perception, attract visitors and work towards a common vision. Off the back of consecutive lockdowns, cyclones and road closures, the Thames 2023 visitor spend was down -29.7 compared to 2022 levels. A business forum was set where they asked...
Educating kids about the good and bad tings of mobile phones. TBWA\New Zealand and 2degrees, have launched an important new programme designed to provide children and parents with the tools and resources to understand the risks and rewards that come with owning a...
Growing healthy neighbourhoods by growing local greens. Neighbourhood Greens are hydroponic growers who exist to improve access to locally grown greens in urban cities. As we face a climate crisis, the first to be effected are the soil-based crops we all depend on....
Rebranding a sustainable think-tank. Sustainable Queenstown approach Matter* with the task of bringing a new visual identity to their organisation.After an initial art direction phase we pushed into a more progressive look and feel. One that captured the vibrancy,...
Sustainability standards for the NZ film industry. Greenlit is an industry-wide strategy tasked with introducing sustainability standards in the New Zealand film industry. Matter was engaged to help articulate it’s kaupapa as well as establish a visual identity...
