Some things that matter to us – conscious brands, circular design, sustainable products, environmental regeneration and protection, natural and mental health, critical thinking and education, te ao Māori values, social justice and human rights.

Unearthing your brand’s soul.

We specialise in creating one-of-a-kind and unforgettable brands for organizations and businesses that truly make a difference.

Our approach involves delving deep into the core of your brand, uncovering its essence and understanding how you want your audience to connect with it. We uncover insights and customer benefits to weave together a compelling narrative that tells the right story. And we make sure to express your perspective through a personality and tone that’s uniquely yours.

When it comes to designing distinctive brands, we believe in the power of opposites. We meticulously craft design assets that convey precisely the emotions and sentiments you aim to evoke.

Every project brief is a captivating puzzle to solve. Our knack lies in simplifying this puzzle by developing an exceptional brand idea and consistently channeling it across every touchpoint of your brand.

Brand matter.

Did you know that a whopping 88% of customers are eager for brands to play a role in making a positive impact on the world? By harnessing our creative and innovative mindset, we can discover genuine ways to align your brand’s advantages with the well-being of both individuals and the planet.

By working together in a collaborative and imaginative journey, we have the power to bring your brand’s essence to life, resulting in a remarkable, purposeful, and truly unique brand identity.

*88% of consumers want your brand to help them make a difference in this world – Forbes

People matter.

Organisations have two critical assets – their brand and their people. We’ll help you create a brand that customers love, and your employees are proud to be a part of.

It’s not only essential for your employees to understand and live your brand mission, purpose and values, they should be brought into the process. Because when engaged correctly, your people can become your biggest advocates.

With an empathic, human-centred approach, we can help your brand and people flourish, through a greater sense of purpose and stronger workplace connections.

What matters to us.

We are values driven and hungry to make a difference. Rooted in our connection to Aotearoa, New Zealand we advocate for people and planet through human-centred design and thinking.

We strive for your business success and we do what’s right for you. We provide the best advice based on our knowledge and experience, but are always open to listen and learn.

You will be an important participant throughout our process, ensuring the brand is the essence of your purpose and values, not ours.

We are nimble and reliable. We can tailor the perfect team to help solve your problems. Keeping our overheads and carbon footprint low.

Brent Courtney.

Brand Strategy, Creative Director, Design Director.

Brent has over 20 years experience in the design, advertising and marketing industries. He has creatively worked on some of New Zealand’s biggest brands including Spark, BNZ and Air New Zealand as well as not-for-profits WWF, NZ Book Council and Forest & Bird. His work has been awarded across numerous local and global design and advertising shows such as Cannes, D&AD, Axis and Best. A true believer in creating work that matters, Brent founded the brand consultancy Matter* to help grow brands that make a difference to people and planet. Linkedin

Kyle Jones.

Experience and Service Designer.

Kyle likes to solve complex challenges and create better human experiences. For almost 30 years, he’s worked with agencies, SMEs and local and central government organisations. This, combined with a broad range of expertise, means he’s well prepared to understand complex organisations, problems and stakeholder needs. Kyle likes to take a human-centred approach to achieving successful outcomes for organisations and better experiences for people. Linkedin

Our recent projects.

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