Our projects
Take 2
A coding programme giving prisoners a second chance.
![](https://mlztb13qjala.i.optimole.com/cb:NvEw~6227b/w:1920/h:1080/q:mauto/f:best/ig:avif/https://www.brandmatter.co.nz/wp-content/uploads/2021/09/Matter-1920x1080-Portfolio-Take2-3.jpg)
![](https://mlztb13qjala.i.optimole.com/cb:NvEw~6227b/w:1920/h:1080/q:mauto/f:best/ig:avif/https://www.brandmatter.co.nz/wp-content/uploads/2021/09/Matter-1920x1080-Portfolio-Take2-1.jpg)
![](https://mlztb13qjala.i.optimole.com/cb:NvEw~6227b/w:1920/h:1080/q:mauto/f:best/ig:avif/https://www.brandmatter.co.nz/wp-content/uploads/2021/09/Matter-1920x1080-Portfolio-Take2-2-1.jpg)
![](https://mlztb13qjala.i.optimole.com/cb:NvEw~6227b/w:1920/h:1080/q:eco/f:best/ig:avif/https://www.brandmatter.co.nz/wp-content/uploads/2021/09/Matter-1920x1080-Portfolio-Take2-4.jpg)
![](https://mlztb13qjala.i.optimole.com/cb:NvEw~6227b/w:1920/h:1080/q:eco/f:best/ig:avif/https://www.brandmatter.co.nz/wp-content/uploads/2021/09/Matter-1920x1080-Portfolio-Take2-6.jpg)
![](https://mlztb13qjala.i.optimole.com/cb:NvEw~6227b/w:1920/h:1080/q:eco/f:best/ig:avif/https://www.brandmatter.co.nz/wp-content/uploads/2021/09/Matter-1920x1080-Portfolio-Take2-5.jpg)
Take2 teaches code to prisoners needing a second chance, helping create meaningful career pathways and positive outcomes for their reintroduction back into the community.
Matter worked closely with Cameron Smith, CEO of Take2, to help define a clear purpose that aligned to all stakeholders, from employers and funders to corrections and students.
Taking a human-centred approach helped Take2 come across with empathy, talking like a person, not an institution.
The visual identity represents progression – a direction to the future. Combined with authentic photography, it shows the benefits of a successful community reintroduction.
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