The app that connects Auckland’s path network together.
Auckland has a myriad of green paths that connect roads and suburbs together. But without local knowledge, you wouldn’t know even half of the them existed. What is these paths could all come together to form a digital green walking network that helped Aucklanders get them from A-B, while enjoying Auckland’s amazing flora and fauna.
Brent created the brand identity, digital design and user journey for an app that connects Auckland Council’s and Auckland Transport’s green paths together into one digital utility.
This enabled Aucklanders to connect their journeys, utilising Auckland Council green spaces or paths to create a greener journey across town.
The benefit is a greener way to navigate the city, allowing the user to get more active, enhance their wellness and mental health, explore a different path to work and save on car trips.
Agency: Colenso BBDO
Creative Director: Wayne Pick
Art Director: Brent Courtney
Designer: Brent Courtney